Intent testing, idea validation and running demand tests honestly, from my time founding Faraday, which became Tapkit.
Fake-door and intent tests still work, but the rules changed. A checklist for consent, honesty, reviews, AI ads and pricing.
How to run an intent test with a landing page and ads, and read the results before committing to build.
Why founders should validate an idea before building it, and the cheap tests that tell you whether anyone wants it.